Serving to help, protect, defend, save, change, evolve and empower people from all walks of life, worldwide, via a differing paradigm since 1994.

Self defense is about going back to your life the way you know it now before the conflict found you. Self defense isn’t about winning or losing, it isn’t about who started it, it isn’t about vengeance or justice; it isn’t about righting wrongs or hurting someone else.

The true essence of personal protection is about stopping the other party from hurting you, self defense isn’t a style or a system nor does anyone own self defense. It is a human response to a threat. Self defense, in most first world countries, is a legal term that states that you, as a law abiding civilian, have the right to protect yourself under threat of harm.

One can’t own a self defense concept, a way, an idea, a tool or technique. Anything that is open and responsive to all new stimuli or info, with no judgment or emotional dogmatic baggage relayed to it; will by proxy, limit it within that very label while creating a faction.

Though one can claim ownership these days with clever marketing and acronyms of all sorts, they can own the names, logos and colourful labels they attach to them, sure, but it doesn’t change the fact that these are the fundamental pillars of each and every human being, and as such; this understanding belongs to us all if we choose to acknowledge and embrace it.

From my experience, the true foundations of personal protection belong to no particular person, group, or organization.

  • Instincts & Intuition
  • Physiological, Psychological and Behavioral Survival Arsenal
  • Protective Reflexes
  • Survival Mind Set & Attitude
  • Emotional Intuitiveness 

In using and understanding these fundamental human foundations, we get back in touch with our natural protective mechanism and fine-tune what ‘mother nature’ already gifted us


Prevention over Circumvention. The Primary Objective of defense is conflict awareness for avoidance. After all, if you’re not there, it can’t happen to you. The ability to detect even a potential confrontation at its birth requires a heightened level of environmental awareness both on a situational and tactical level. These are covered in detail and the methods we teach are the same ones we teach to, and are used by military, law enforcement and those who put themselves in harm’s way to protect others worldwide.

The Secondary Objective is nonviolent resolution via de-escalation.  Due to the fact that violence comes in 2 distinct forms, Social and Anti-social, it is paramount to have a moral, ethical and legal understanding of self defense.

The skills of verbal de-escalation come naturally to a very tiny minority of any populace, these are skills sets based on human behaviour in relation to the psychology of violence. Verbal conflicts escalate quickly and more often than not result into physical altercations predicated by an ambush/sucker attack. Nonviolent resolution skills during the pre-contact stage of confrontation are therefore paramount.

The Tertiary Objective, if the first 2 were to fail, is protective physical offense. After all, not every situation is possible to de-escalate. If the situation is anti-social violence based, defusing becomes next to impossible. Therefore, a gross motor, ‘adrenal-friendly’ physical retaliation arsenal is in order. The physical tool set is already primed at this point, the fight or flight syndrome has kicked in and all it takes is a simple tweak to turn panic and flailing into tactical ripping and tearing.


This of course, is a monumental gross over simplification of the 3 Objective processes of Awareness, Nonviolent Resolution and Protective Offense. The psychological and emotional aspect of the training alone compels one to introspect into their personal relationships with violence. One of these powerful revelations especially hits home for some who’ve lived a violent life and survived to make a change: “We are our own worst enemies.”

Cliché as it maybe, I have found that saying to be very true for humanity. We indeed are our own worst enemies. It is critical that in our training, we do not become what it is we are trying to defend against. Self-defence truly begins with the self.

The Personal Protection for Personal Evolution philosophy is about arming, and the strengthening of one’s self holistically, in turn strengthening our families and our communities and creating a more peaceful, communicative and nurturing environment for our children and future generations to thrive and prosper in.

This combative philosophy attacks the problem of violence and confrontation at the core root understanding that in order to achieve peace, we must, – as an old friend of mine said long ago: ‘out-birth’ violence. It can not only give you the tools to successfully survive a violent confrontation but also give you the tools to help you on your journey to indeed become the change, see & share the vision you wish for the world through your friends, families and communities.


Richard Dimitri.